FORT MILL, S.C. (March 2, 2010) — Continental Tire the Americas L.L.C. is offering a free TomTom GPS system for consumers who purchase four Continental-brand tires valued at $499 or more.

The promotion is running March 1 through April 10. The purchase price on the tires excludes tax, fees and road hazard insurance policies.

“Our GPS promotions have been far and away the most popular and successful promotion,” said Travis Roffler, director of marketing, Continental Tire. “So with vacation season right around the corner, we´re giving consumers the opportunity to literally ‘Go Anywhere.’”

The new promotion is supported with point-of-sale displays at Continental Tire dealerships nationwide, with a Web banner ad campaign and with ads in a variety of leading automotive enthusiast publications, the Fort Mill-based tire maker said.

Get your free GPS at http://www.carolina-tire.com